Loving Now: Physicans Formula Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum

Liquid liner is the toughest thing to master. Get it right, it looks amazing; get it wrong and you look half crazed and crossed-eyed. Attempting to perfect the cat eye or winged liner, can evoke several expletives, trust me. However, having the right product can facilitate the feline look. 

Now, for the longest time I was a devout Lancome Artliner user, but recently my faith has been shaken. Enter Physicans Formula 2-in-1 liquid liner.  It all comes down to the brush and this one has a calligraphy style brush that is flexible but firm enough to give you a smooth straight line. I can draw the thinnest of lines and also thicken it up with ease. The effect gives you a wet-look, rich black line for half the price of Lancome. Additionally, it lasts and doesn't not smudge as evidenced by the end of my 12 hour shift, my liner still looking fresh. Furthermore, it is easy to remove and it supposedly has lash boosting properties. Personally don't really care about the latter claim, but we shall see if it is true. It is also nice to know that it is paraben-free, fragrance-free, hypoallergenic, safe for sensitive eyes and contact lens wearers.

Here are some little tricks with using a liquid liner:

• When drawing your line, rest your pinkie on your cheek
• look into the mirror with eyes half closed, head slightly tilted back
• When trying to decide where to draw your flick, follow the natural extension of your bottom lashes
• If you have rounder, bigger eyes - like me, I make them more almond shaped by keeping the line relatively thin but extended the line. If you have smaller eyes, make the line thicker.

The down and dirty:
Formulation: liquid, wet, rich black
Price: approx $16 Cdn
Accessibility: found in most drugstores and beauty sections
Ease of use: very easy, with practice.