IMATS - Toronto 2014

You know when you have been looking forward to something so much that your expectations are incredibly high? Well, I think that is what occurred when I attended my inaugural International Makeup Artists Trade Show (IMATS).

I woke up bright and early Saturday morning, put on my face and boarded the subway at 07:45.  I had my list products, which is a must as it will cut your time in lines.  First stop - Makeup Up For Ever, which appeared to be everyone's initial purchase, too. Thank goodness I had my list; however, the variety of product was disappointing . For instance, the gorgeous Artist Shadows only had maybe 1/3 of the colours from the range and none of the colours I wanted - Oh well. At least, I purchased my HD Foundation in N117, Cream Blush in 310, and two Aqua Lip Liners 01C and 22C. In total, the experience at MUFE took about 1 hour.

Make Up For Ever

Then I moved on to some other vendors. Honestly, I thought the space would be bigger with more vendors present. Morphe had huge lines as did Nigel's Beauty Emporium and MAC. From what I have been told and watched on YouTube Nigel's has had crazy sales on lashes but I wasn't even able to see what they had to offer. I did purchase some Beauty So Clean for my makeup and saw the amazingly beautiful Pixiwoo Sisters - Nick and Sam. Shit they are tall and gorgeous.

Overall, I am happy I went to  IMATS and pleased with my purchases. If you want to see some great talent and are patient, then I completely recommend it.

Cheers,
Megs