Friday, June 17, 2016

Brand Focus: Makeup Geek

Makeup Geek

When it comes to makeup, YouTube and Instagram are great places to find new trends and indie companies. Makeup Geek (MUG), is a Social Media Brand that became hugely popular due to Marlena and her YouTube makeup channel, Makeup Geek. 
 From the beginning, Marlena's bubbly personality, provided educational tutorials, whilst developing her online store, which then progressed into producing beautiful shadows. She used her successful platform and built in customers to expand her fledgling beauty company . With quality shadows and a fantastic price point ($6 US per eye shadow), MUG has exploded and continues to expand its customer base and product line. Some believe that M.A.C actually lowered their eye shadow prices due to MUG's rise in popularity. 

Her product line includes 
Shadows: mattes, satins, shimmers, duochromes $6 US  1.8g
                Foil eye shadow $10 US  1.8g

Blushes $10 US  4.25g
Contour powder $10 US 4.25g
Eye liner Pencil $9 1.2 g
Gel eyeliners $9.99 US 3g
Pigments $8.99 US 2g
Sparklers (glitter) $10 US 4g
brushes $8.50-18 US are synthetic

Shipping to Canada - $5.99

Talc and Paraben Free, Cruelty Free and many colours are Vegan. Made in the USA

barcelona beach- great transition,crease and all over colour

beaches and cream - all over colour and transition
brownie points -crease,outer v colour

cherry cola -crease,outer v and smokey eye
cosmopolitan - movable lid, spotlight colour

dirty martini - smokey, outer v colour

creme brulee - transition colour

enchanted forest - outer v and smokey colour
mirage- all over lid, highlight

moondust - outer v, spotlight colour

peach smoothie- all over lid, crease,and transition colour

preppy -transition, all over lid, crease colour

pretentious- outer v, spotlight colour, smokey bronze 
secret garden- outer v, all over smokey colour

shimma shimma - highlight and spotlight colour

shore thing- all over lid, spotlight colour, inner corner highlight

steampunk- smokey eye, outer v

vanilla bean- all over lid, highlight and spotlight colour
bada bing- outer v, smokey, and crease colour
Okay, now for my review. Let me preface this with that MUG has spoiled us with such good quality shadows, that when other colours are not at the same standard, they stick out. That isn't to say they are not good, they just do not measure up to the others. Even though, I had the most trouble with her mattes, I feel they are one of the best formulations out there. While, the majority of the colours I purchased are creamy,  they easily blend and are highly pigmented, there are a few that need some work.

Dirty Martini- olive green matte. It a little stiff and harder to blend. It can be a little patchy.
Enchanted Forest - dark blackened forest green matte - stiff, hard to blend and you need use a few layer to get the rich dark colour.
Peach Smoothie - light peach beige matte - I found this a little chalky and I needed to build up the colour.
Cherry Cola - deep cherry brown matte - need to build and slightly hard to blend.
Shore Thing - mint aqua matte - chalky, need to build. 

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